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DDB Stockholm:Samsung Fine Watching

2016/1/20 16:38:1603010

Samsung introduces Fine Watching and aims to elevate the TV dinner in collaboration with DDB Stockholm.Most people eat their dinner in front of the TV at some point, often while watching an episode of their favourite show. In order to keep pace with the ability of Samsung's latest-generation SUHD TV that takes viewing to a new level, the standard of TV dinners also needs to be raised. This is the thinking of Samsung and DDB Stockholm as they launch the Fine Watching concept in an exclusive event at the Michelin-starred Frederiksh?j restaurant in Aarhus.

Danish celebrity chef and TV personality Wassim Hallal has exclusively composed two different three-course menus based upon the HBO series Game of Thrones and Sopranos. Nordic influencers (foodies and journalists) were invited to enjoy these meals in two sittings in front of Samsung’s latest SUHD TV curved Nano Crystal Display. While the SUHD TV played episodes of the shows with razor-sharp image quality and an impressive colour rendering, the food provided the additional dimensions of taste and smell.

The menus are available at Samsung’s Nordic Facebook pages – so now the only ingredient you need for your own Fine Watching experience is the TV itself.

See the recipes here: http://tinyurl.com/nfu3euz 

Credits
Client: Samsung
Agency: DDB Stockholm
Production: Mandarin
Art Director: Daniel Mencak
Copywriter: Petter Dixelius
Account Director: Rebecca Jerndahl Tepavac
Agency Producer: Daniel Israeli
Designer: Steven McDonald, Sebastian Reinbring
Account manager: Ulrica Carlsson
PR Agency: Wenderfalck
Social Media Management and Fine Watching – My Edition Events: Cheil
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