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Leo Burnett Milan:Samsung eMotion Project

2015/5/18 15:53:1603058

The aim of eMotion Project is to help hospitalized children to face recovery in a whole new way, bringing the light-heartedness typical of childhood back into their lives. With the collaboration of Samsung Italia, the potential of Samsung Gear VR has been put at the disposal of the pediatric department of Santa Maria Goretti hospital in Latina, to offer little patients an unforgettable visit to "Movieland", near Lake Garda. The experience proved to be a valuable way of providing genuine emotional support, turning around not only the mood of the little patients, but also their whole approach to recovery.

Credits
Client: Samsung
Agency: Leo Burnett Milan
Production: Bedeschi Film

Executive Creative Director: Francesco Bozza, Alessandro Antonini
Creative Director: Christopher Jones
Copywriter: Nicoletta Zanterino
Art Director: Alessandro Polia
Creative: Alice Jasmine Crippa, Federica Rebuzzini
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