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F/Nazca Saatchi :Invisible Runners Mizuno

2015/1/29 22:15:0803298

Brazilian garbage collectors are the true marathon runners of everyday life. They can run roughly 20 kilometers without even noticing. At the end of 2014, Mizuno prepared a tribute for these "invisible athletes." During the week of Christmas, the brand followed the routine of a team of garbage collectors through the streets of Sao Paulo. There were 40 hours of footage and research, streets run, and lots of garbage collected in order to understand the dynamics of collectors. The result of this project is a mini-documentary. In a piece created by F/Nazca Saatchi & Saatchi, the brand surprised these "athletes," who run for work but also for pleasure and well-being. Mizuno donated hundreds of pairs of sneakers to these youths who spend almost every day, even Christmas Eve, running through the streets of the city. "They are true marathon runners and don't even know it. As a brand that invests in and bets on the running segment, we believe they also represent the Mizuno spirit, which seeks to overcome barriers every day. It was a great pleasure to be able to give them the sneakers on a special date," explains Rogerio Barenco, manager of Mizuno in Brazil.

Credits
Client: Alpargatas
Agency: F/Nazca Saatchi & Saatchi, S?o Paulo
Production: Urso Morto
Director: Fabricio Brambatti
Executive Creative Director: Fabio Fernandes, Eduardo Lima
Creative Director: Pedro Prado, Rodrigo castellari
Creative: Pedro Hefs, Rodrigo Visconti
Producer: Paulo Vicente
Executive Producer: Fabricio Brambatti
DoP: Gabriel Bianchini
Agency Producer: Victor Alloza, Renato Chabuh, Gisele Campos
Agency Producer: Maira Massullo, Rafael Paes
ACCOUNT SUPERVISOR: Marcello Penna | Thiago Iusim | Andrea Almeida | Maria Eduarda Navarro | Luiz Ortega
M?DIA: Fabio Freitas | Maur?-cio Almeida | Luana Gallizzi | Henrique Foga?§a | Gabriela Guedes
PLANNERS: Jos?© Porto | Andr?© Foresti | Danilo Lima | Gabriela Sanchez | Flavia Nogueira
CASTING: Gustavo Tranquilin
POST-PRODUCTION: Raphael Enes
SOUND HOUSE: Paulo Akio
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