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AMV BBDO London:Chain Reaction - Pepsi Max - #LiveForNow

2015/1/24 10:08:4303122

Ahead of the 2014 New Yearas Eve celebrations, Pepsi Max helps its fans get in the party mood with a vibrant video that brings to life the sentiment of the social season. Instead of the traditional fireworks, Pepsi Max created its own explosion of colour using 2,014 mousetraps and 2,015 Ping-Pong balls to set off a spectacular and mesmerising chain reaction. The bold project, which took three months to plan, was eventually captured in a single take that lasted just 15 seconds in real time.

The Ambient Advert titled Chain Reaction was done by AMV BBDO UK advertising agency for product: Pepsi Max (brand: Pepsi) in United Kingdom. It was released in the Jan 2015.

Credits
Client: Pepsi Max
Agency: AMV BBDO, London
Production: HarrimanSteel
Director: Julian Harriman-Dickinson
Creative: Adam Whitaker
Creative: Julian Harriman-Dickinson
Producer: Christina Hermann
DoP: Toby Howell
Agency Planner: Peter Zezulka 
Agency Account Man: Clive Tanqueray, James Walker-Smith, Kristiana Grant, Ned Paterson, Vanessa Wise 
Media Planner: Isobel Dracup, Ann-Marie Loughney 
Production Co. Producer: Kate Rowland & Sam Goldthorpe
Post-production Company: Big Buoy
Audio Post-production: Tim Burns at Thrum 
Designer: Doug Stewart 
Production designer/Art Director: Will Field 
Composer: Tim Burns at Thrum 
Exposure (TV, YouTube etc): YouTube, Digital advertising
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