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Viralblog:【Viralblog 病毒视频周榜】2012年35期TOP 5

2012/9/7 11:08:4808531

This week’s #1 position goes to Old Spice: Muscle Music - a musical video by Terry Crews. The #2 is AXE: Hot Putt which shows the impact of the Olympics on the brand. And Samsung: Sport doesn’t care who you are closes this week’s top 3 showing us the brave athlètes of the Paralympics.

 
1. Old Spice: Muscle Music
Old spice does it again. Their latest viral is maybe the most absurd one yet. In the video we see former NFL player and action movie star Terry Crews playing “music” with his muscles. On blogs there is a discussion going if the video made by Wieden & Kennedy is maybe too far out this time, but once again their marketing efforts are a big success with over 4,4 millions views in 1 week on their Vimeo Video.
 
2. AXE: Hot Putt
Seems like the Olympics having significant impact on the new series of Axe-ads . This time, we can meet a nice lady for a commercial. She is an athlete. So, she can go to AXE Man easily. This sexy athletic women doing Hurdles in the street and throwing a Shot Put ball through a window before pole vaulting in the Axe wearing guys room. Her serious eyes and the man surprising expression are good match for fun direction. This video has achieved in less than 2 weeks more than 1 million views.
 
3. Samsung: Sport doesn’t care who you are
Thought the Olympics were tough? A fast-paced spot promoting Samsung’s sponsorship of the 2012 Paralympics make you wonder if these games aren’t actually tougher than the ones that came before. Scenes of Paralympians training routines with demanding coaches, highlight the fact that this competition is clearly not an easy task. At the end, Sport doesn’t care where you’re from, if you’re a man or a woman, tall, thin, big or short. Sport only cares that you’re able to give your all to win.In a smart choice of talent, the spot was directed by Smuggler’s Henry-Alex Rubin, who had previously documented the wheelchair rugby in his 2005 critically acclaimed documentary Murderball. The video scored in 1 week more than 1 million views.
 
4. Nike Football: CTR360 Maestri III: Take Control
To make a difference on the pitch, you have to take control of the game! That’s how Nike Football thinks about their new midfielder boot: The CTR360 Maestri III. In this awesome promotion video, you’ll see Barcelona’s midfielder Andres Iniesta shining on the field by receiving, controlling and distributing theball with perfection. Next to Iniesta this video is also shining with almost 800K views in only eight days.
 
 
5. The X Factor UK 2012: Lucy Spraggan – Last Night
X-Factor UK just found it’s new sensation. Lucy Spraggan starts singing her own song playing on her guitar < http://www.leergitaar.nl > and blows the minds of everyone. Singing a very fun song about the night after drinking big which most people can relate to instantly. Called brilliant, clever, potential number #1 record. Getting almost 4.5 million views in not even a week, good on ya Lucy.
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