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Viralblog:【Viralblog 病毒视频周榜】2012年5期TOP 5

2012/7/18 17:47:5204212

On the #1 position of Viral Friday is Matthew’s Day Off, how do you handle work on a perfect day? The #2 goes to an amazing concept car Acura NSX in “Transactions“.

And Flying People In New York City completes this week’s top 3, with a great idea on the next level of RC models.


1. “Matthew’s Day Off”
It can be said that this year’s Super Bowl viral winner is this video from Honda featuring Matthew Broderick. The spot makes multiple references to the classic movie Ferris Bueller’s day off with a bunch of catchy phrases and even singing at a parade. The movie came out back in 1986 but the last generation will definitely remember the brilliant references, smart targeting by Honda. Two days before the Super Bowl the views count up to more than 8 million and the teaser “Coming soon” with more than 5 million views.


2. “Transactions” Acura NSX #JerrysNSX
The runner up of the Super Bowl car commercials battle is from Acura, promoting it’s amazing dream car – the Acura NSX concept, featuring Jerry Seinfeld and Jay Leno, desperately trying to be the first owner of the concept, willing to do almost everything to get it. How desperate would you be to get the first NSX? While the video is long it’s able to retain attention with Jerry’s funny jokes. With more than 7,5 million views in three days, Acura hit the spot.


3. Flying People In New York City
Alien invasion? Flying humans in The Big Apple? Well technically the supposedly ‘flying people’ are actually human shaped RC planes. There’s more to the video than you would think, it’s not just a cool viral. This video is actually promoting the sci-fi movie Chronicle. A very smart way to promote a movie, but they could’ve done more by providing a clear call to action. Right now a lot of people probably will not make the connection to the movie, missed opportunity. Definitely viral material though, in 5 days it has almost 5,5 million views.


4. The Dog Strikes Back
Are you a fan of Super Bowl? Are you looking forward to the advertising spectacle taking place between plays? As a follow up to last year’s successful The Force , Volkswagen released their 2012 Game Day commercial, featuring a dog who gets inspired by a red VW Beetle to get in shape. With The Bark Side teaser trailer, everybody was expecting more Star Wars action. If you watch the first half of the commercial, it has absolutely nothing to do with Star Wars.

The Star Wars scene doesn’t come in until the second half and even then the surprise appearance feels like an obligation to meet the expectations from last year’s commercial. Still, Volkswagen manages to gain 2 million views in 5 days. Star Wars may be still interesting, but maybe time to find a new theme?


5. David Beckham Bodywear For H&M
Swedish retailer H&M recently dropped its first-ever, 30-second, Super Bowl ad for its collaboration line with British soccer star David Beckham. The music “Don’t Let Me Be Misunderstood” by The Animals, marks the rhythm for David Beckham to present his own underwear line for H&M. And there is no space for misunderstanding: David Beckham is simply hot. For Super Bowl ad agencies and their creative teams spent hours trying to find innovative ways to market their products in an impactful way. Clothing retailer H&M apparently decided it would be far easier to have Mr. Beckham half naked.

The ad will run in the second quarter of the game this Sunday. It already has gone viral with more than 580.000 views since the 26th of January. Meanwhile, David Beckham’s H&M Bodywear line will hit 1,800 H&M stores worldwide on February 2.
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