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GS&P USA:开启Adobe创意掌握在你手中《Creativity for All》

2020/2/25 18:57:250165



跨国电脑软体公司Adobe在2020奥斯卡(The Oscars)颁奖典礼,与创意代理商Goodby Silverstein&Partners San Francisco合作,发佈了一分钟的广告《Creativity for All》。

在1分钟的广告裡,Adobe以多位创意工作者的创作内容为素材拼接剪辑,可以看到许多名人的视觉图像,比如巴基斯坦女权运动提倡者马拉拉·优素福扎伊(Malālah Yūsafzay)、美国歌手兼模特Billie Eilish、涂鸦艺术家Shepard Fairey、及墨西哥画家Frida Kahlo等。

其它也包括冰川、北极熊等关于气候变迁、及同志骄傲月(Pride Month)的人权议题;背景音乐则使用由Gene Wilder演唱、出自1971年版电影《欢乐糖果屋》(Willy Wonka and the Chocolate Factory)中的插曲「Pure Imagination」,营造天马行空的氛围。

GS&P创意总监Wes Phelan表示,时代已经改变,现在任何人都能使用Adobe表达自己的创意,因为创意没有门槛,它属于每个人;除了这支广告,Adobe也为广告中出现素材的设计师製作了一支短片,向他们及每位使用过Adobe相关软体创作者表示感谢。

Credits
Advertising Agency: Goodby Silverstein & Partners, USA
Co-Founder/Partner: Jeff Goodby, Rich Silverstein
Chief Creative Officer: Margaret Johnson
Creative Director: Matt Edwards, Wes Phelan
Art Director: Jason Gan
Copywriter: Clark Chamberlin
Head of Broadcast Production: Leila Gage
Executive Producer: Tess Kenner
Director of Graphic Services: Jim King
Managing Partner: Brian McPherson
Account Manager: Meghan Mast
Assistant Account Manager: Hannah Hadley
Director of Business Affairs: Judy Ybarra
Senior Business Affairs Manager: Heidi Killeen
Director: Buck
Executive Creative Director: Ryan Honey
Creative Director: Jenny Ko
Creative Director (Interim): Georgia Tribuiani
Associate Creative Director: Richard Gray
Art Director: Kyle Strope
Executive Producer: Luisa Murray
Producer: Sunny Sattari, Ryan Mack
Animation Director: Daniel Coutinho
Animation Lead: Esteban Esquivo, Peter Kallstrom
Editor: Paal Rui, Billy Kostka, Marianne Karaan, Andrew Gura
Storyboard Artist: Silvia Bassoli
Designer: Ayla Murtada, Ben Nichols, Camily Tsai, Chelsea Lee, Dae-Han Yi, Daniel Hyo Kim, Debora Cruchon, Esther Moon, Eve Hodgkinson, Jigyu (Jigs) Yoon, Jong Lee, Kenneth Robin, Kevin Kim, Lauren Gaballo, Lina Yu, Mike Payne, Mike Tello, Shannon Rollins, Soon Joo, Zoe Schneider
Animator: Jake Armstrong, Jasmine Ung, Jasper Hilgers, Junyi Xiao, Kyle Griggs, Sam Kim, Stephen Loveluck, Taylor Griggs, Zach Eastburg
Company name: One Union Recording Studios
Senior Audio Engineer: Eben Carr
Executive Producer: Jaylen Block-Smith
Music: Pure Imagination
Vocals: Gene Wilder
Writer: Anthony Newley
Writer: Leslie Bricusse
Licenses Courtesy of: Downtown Music Publishing, Taradam Music, The Roald Dahl Story Company Limited, Warner Brothers Pictures
Company name: Human
Executive Producer: Carol Dunn
Creative and Arrangement by: Justin Hori
Executive Vice President and Chief Marketing Officer: Ann Lewnes
Vice President, Experience Marketing: Alex Amado
Chief Creative Director: AJ Joseph
Director, Advertising and Production: Joel Giullian
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