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The Brand Agency:Road Safety Commission: Distance of Distraction

2019/12/4 21:36:210934



In two seconds while driving distracted at 60km/h you miss 33 metres of road - a huge distance travelled in a short amount of time. So, to put that in perspective for drivers, The Brand Agency secured a billboard that spanned the entire length of a two second distraction and displayed a shocking measurement of exactly what distracted drivers could miss. Located on one of the city's busiest intersections, it was a message that was too big to ignore. 

Credits
Client: Road Safety Commission
Agency: The Brand Agency
Production: Clockwork Films
Director: Jolyon Watkins
Executive Creative Director: Marcus Tesoriero
Copywriter: Lachy Banton
Art Director: Niall Stephen
Producer: Lauren Billingham
Production company: King Street
Executive Producer: Katie Trew
Account Director: Brendon Lewis, Evan Murie
Sound Studio: Soundbyte Studios
Strategy Director: Hannah Muirhead
Account manager: Stehanie Gotch-Martin
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