Shout Gothenburg: Arkaden - Fashion Photo Project
2012/11/8 8:55:4115276
Arkaden is a shopping mall in the centre of Gothenburg. We were asked to increase their digital presence and to engage the customers. 

The target audience loves to take pictures and create their own content. So we let go of control and let the customers shoot the fall campaign. One lucky winner was elected -- his or her picture was then published in the newspaper and exposed on outdoor ads. No previous experience was needed, since we arranged the model, the studio and the styling. All you had to do was to take the picture.


Now, anyone could be a fashion photographer.

Advertising Agency
Shout, Gothenburg, Sweden
Pontus Caresten
Art Director
Niclas Fors
Project Manager
Stefan Gustafsson
Production Manager
Therese Berglund
Digital Planner
Deniz Vural
Final Art
Emma Hokander
Web Production
Team Kokokaka