Leo Burnett Iberia: Alcatraz Delivery Prison food delivery service

The television network laSexta commissioned us to launch their most important show of the season: Alcatraz.

We decided to bring part of the incarceration experience into our viewers' homes, and therefore created Alcatraz Delivery, an actual prison food delivery service.

Orders could be placed by phone or on the web and were delivered by the prisoners in a police van, escorted by a policeman.

In addition to the tray of disgusting prison food, we gave out a complete dossier of information about the series and its premier on laSexta.

The country's most important television bloggers and journalists received free deliveries and we even made a live delivery on one of the most popular television shows in Spain.

Alcatraz was the most watched premier of the season with 4.8 million viewers.

Url: http://www.alcatrazdelivery.com

Credits

Advertising Agency
Leo Burnett Iberia, Madrid, Spain
Executive Creative Director
Juan García-Escudero
Creative Director
Fernando Martín
Javier álvarez
Copywriter
Alejandro Hernán
Fred Bosch
Javier Martínez
Pouline Atencio
Art Directors
Alejandro Hernán
Fred Bosch
Javier Martínez
Pouline Atencio
Seve Ruiz
Interactive Creative
Alejandro Hernán
Fred Bosch
Javier Martínez
Pouline Atencio
Designer

Pouline Atencio

Head of PR
Sarah Okrent
Head of Programming
Victor Moreno
Programmer
Luis Marcano
Event Manager
Cristina Baixas
Nuria Silla
Group Account Director
Ricardo del Campo
Account Supervisor
Carmen Corujo
Account Exec
Jesús Colmenar
Producer
álvaro Aparicio
álvaro Queizan
Production Company
Exit