The television network laSexta commissioned us to launch their most important show of the season: Alcatraz.
We decided to bring part of the incarceration experience into our viewers' homes, and therefore created Alcatraz Delivery, an actual prison food delivery service.
Orders could be placed by phone or on the web and were delivered by the prisoners in a police van, escorted by a policeman.
In addition to the tray of disgusting prison food, we gave out a complete dossier of information about the series and its premier on laSexta.
The country's most important television bloggers and journalists received free deliveries and we even made a live delivery on one of the most popular television shows in Spain.
Alcatraz was the most watched premier of the season with 4.8 million viewers.
Url: http://www.alcatrazdelivery.com
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CreditsAdvertising AgencyLeo Burnett Iberia, Madrid, Spain
Executive Creative DirectorJuan García-Escudero
Creative DirectorFernando Martín
Javier álvarez
CopywriterAlejandro Hernán
Fred Bosch
Javier Martínez
Pouline Atencio
Art DirectorsAlejandro Hernán
Fred Bosch
Javier Martínez
Pouline Atencio
Seve Ruiz
Interactive CreativeAlejandro Hernán
Fred Bosch
Javier Martínez
Pouline Atencio
DesignerPouline Atencio
Head of PRSarah Okrent
Head of ProgrammingVictor Moreno
ProgrammerLuis Marcano
Event ManagerCristina Baixas
Nuria Silla
Group Account DirectorRicardo del Campo
Account SupervisorCarmen Corujo
Account ExecJesús Colmenar
Producerálvaro Aparicio
álvaro Queizan
Production CompanyExit