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Ogilvy Brazil: BrMagazine Luiza Offer Shortener

2012/6/19 11:32:1702922

<p><embed type="application/x-shockwave-flash" pluginspage="http://www.macromedia.com/go/getflashplayer" src="http://player.youku.com/player.php/sid/XNDEyNjIwMzky/v.swf" width="700" height="438" play="true" loop="true" menu="true"></embed></p> <p><span style="font-family: arial, helvetica, verdana, tahoma, sans-serif; line-height: 20px; ">Shortening prices.Department store Magazine Luiza and Ogilvy &amp; Mather Brazil created a URL shortner that does double duty and cuts down your prices as well. Customers search for an item online, copy the webpage address and place it into the shortening tool. A new link is generated, which searches the web for the same product with a lower price. It might be at Magazine Luiza, it might not -- but the effort proved that time and time again, that store offered better prices. The crash-the-market tool also forced competitors to keep lowering their prices, so the customer always won.</span></p> <p><br style="font-family: arial, helvetica, verdana, tahoma, sans-serif; line-height: 20px; " /> <strong><span style="font-family: arial, helvetica, verdana, tahoma, sans-serif; line-height: 20px; ">Credits</span></strong><br style="font-family: arial, helvetica, verdana, tahoma, sans-serif; line-height: 20px; " /> <span style="font-family: arial, helvetica, verdana, tahoma, sans-serif; line-height: 20px; ">Agency: Ogilvy &amp; Mather Brazil</span><br style="font-family: arial, helvetica, verdana, tahoma, sans-serif; line-height: 20px; " /> <span style="font-family: arial, helvetica, verdana, tahoma, sans-serif; line-height: 20px; ">Client: Magazine Luiza</span><br style="font-family: arial, helvetica, verdana, tahoma, sans-serif; line-height: 20px; " /> <span style="font-family: arial, helvetica, verdana, tahoma, sans-serif; line-height: 20px; ">Animation: Thiago Bancaro</span><br style="font-family: arial, helvetica, verdana, tahoma, sans-serif; line-height: 20px; " /> <span style="font-family: arial, helvetica, verdana, tahoma, sans-serif; line-height: 20px; ">Art Director: Micky Huang</span><br style="font-family: arial, helvetica, verdana, tahoma, sans-serif; line-height: 20px; " /> <span style="font-family: arial, helvetica, verdana, tahoma, sans-serif; line-height: 20px; ">Editor: Leandro Neves</span></p>
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