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DDB Paris: The Mini Store

2012/6/14 23:34:0902774

<p><embed type="application/x-shockwave-flash" pluginspage="http://www.macromedia.com/go/getflashplayer" src="http://player.youku.com/player.php/sid/XNDEyMDAxNzg0/v.swf" width="700" height="438" play="true" loop="true" menu="true"></embed></p> <p> <p>Take the store for a whirl.MINI gives dealerships a run for their money with MINI Stores, a fun project from DDB Paris that turned the cars into stores so people could take test drives anywhere.</p> <p>&nbsp;</p> <p>Opening a new MINI store in Paris was too expensive, so the agency figured that the only thing you really need to sell a MINI is the car itself. Complete with a salesman, brochures and opening hours, the stores could be taken for a ride. Ten MINIs were transformed into stores all over Paris, and the places they were parked was branded as a MINI location.</p> <p>&nbsp;</p> <p><strong>Credits</strong></p> <p>Agency: DDB Paris</p> <p>Client: MINI</p> <p>ECD: Alexandre Herve</p> <p>CW/AD: Alexander Kalchev</p> <p>Managing Director: Vincent Leorat</p> <p>Agency Producer: Christine Bouffort</p> <p>Production Company: Standard Films</p> <p>Director: Clemens Purner</p> <p>Producer: Capucine Charbonnier</p> </p>
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