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DDB Mexico: Volkswagen Crafter orange Crate QRcode

2012/6/1 14:28:5603125

<p><embed type="application/x-shockwave-flash" pluginspage="http://www.macromedia.com/go/getflashplayer" src="http://player.youku.com/player.php/sid/XNDA1NDAyMDQ0/v.swf" width="700" height="438" play="true" loop="true" menu="true"></embed></p> <p><span style="font-family: arial, helvetica, verdana, tahoma, sans-serif; line-height: 20px; ">Creativity with crates.From DDB Mexico (creators of Terra Poo Wi-Fi) comes another out-of-home stunt, this time to raise awareness of Volkswagen's Crafter commercial vans. Targeting potential buyers for cargo vans in the biggest wholesale market in the country, the agency built a giant QR code using the amount of orange crates that a VW Crafter can carry. When people scanned it, they were directed to a video where they could watch a Crafter packing up and carrying away all the orange crates, thereby demonstrating its capacity.</span></p> <p><br style="font-family: arial, helvetica, verdana, tahoma, sans-serif; line-height: 20px; " /> <strong><span style="font-family: arial, helvetica, verdana, tahoma, sans-serif; line-height: 20px; ">Credits</span></strong><br style="font-family: arial, helvetica, verdana, tahoma, sans-serif; line-height: 20px; " /> <span style="font-family: arial, helvetica, verdana, tahoma, sans-serif; line-height: 20px; ">Agency: DDB Mexico</span><br style="font-family: arial, helvetica, verdana, tahoma, sans-serif; line-height: 20px; " /> <span style="font-family: arial, helvetica, verdana, tahoma, sans-serif; line-height: 20px; ">Client:Volkswagen Crafter</span><br style="font-family: arial, helvetica, verdana, tahoma, sans-serif; line-height: 20px; " /> <span style="font-family: arial, helvetica, verdana, tahoma, sans-serif; line-height: 20px; ">ECD: Walter Aregger, Hernan Ibarra</span><br style="font-family: arial, helvetica, verdana, tahoma, sans-serif; line-height: 20px; " /> <span style="font-family: arial, helvetica, verdana, tahoma, sans-serif; line-height: 20px; ">CD: Pablo Maldonado, Hache</span><br style="font-family: arial, helvetica, verdana, tahoma, sans-serif; line-height: 20px; " /> <span style="font-family: arial, helvetica, verdana, tahoma, sans-serif; line-height: 20px; ">CW: Hache, Aldo Murillo</span><br style="font-family: arial, helvetica, verdana, tahoma, sans-serif; line-height: 20px; " /> <span style="font-family: arial, helvetica, verdana, tahoma, sans-serif; line-height: 20px; ">AD: Sergio Ramirez</span><br style="font-family: arial, helvetica, verdana, tahoma, sans-serif; line-height: 20px; " /> <span style="font-family: arial, helvetica, verdana, tahoma, sans-serif; line-height: 20px; ">Client Services Director: Matias Del Campo</span><br style="font-family: arial, helvetica, verdana, tahoma, sans-serif; line-height: 20px; " /> <span style="font-family: arial, helvetica, verdana, tahoma, sans-serif; line-height: 20px; ">Agency Production Manager: Marcelo Genel</span></p>
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