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Huoneistokeskus: What happened at the Open House?

2012/5/30 16:33:2103120

<p><embed type="application/x-shockwave-flash" pluginspage="http://www.macromedia.com/go/getflashplayer" src="http://player.youku.com/player.php/sid/XNDA0NzU4NDQ4/v.swf" width="700" height="438" play="true" loop="true" menu="true"></embed></p> <p><span style="font-family: arial, helvetica, verdana, tahoma, sans-serif; line-height: 20px; ">Must-watch real estate moments.To update its image for a new generation, long-established Finnish real estate firm Huoneistokeskus staged a series of unconventional incidents at Open Houses, then made sure people could only watch the footage if they became Facebook fans. Weird moments such as singing realtors and realtors emerging from boxes - along with the customers' stunned reactions - captured with hidden cameras. The clips were published on Huoneistokeskus' Facebook fanpage asking 'What happened at the open house?'. During the first week of the campaign, devised by McCann Worldgroup Helsinki, close to 10,000 people 'liked' both the idea and the company, making it the most liked Finnish real estate brand on Facebook.</span></p> <p><br style="font-family: arial, helvetica, verdana, tahoma, sans-serif; line-height: 20px; " /> <strong><span style="font-family: arial, helvetica, verdana, tahoma, sans-serif; line-height: 20px; ">Credits</span></strong><br style="font-family: arial, helvetica, verdana, tahoma, sans-serif; line-height: 20px; " /> <span style="font-family: arial, helvetica, verdana, tahoma, sans-serif; line-height: 20px; ">Agency: McCann Worldgroup Helsinki</span><br style="font-family: arial, helvetica, verdana, tahoma, sans-serif; line-height: 20px; " /> <span style="font-family: arial, helvetica, verdana, tahoma, sans-serif; line-height: 20px; ">Client: Huoneistokeskus</span><br style="font-family: arial, helvetica, verdana, tahoma, sans-serif; line-height: 20px; " /> <span style="font-family: arial, helvetica, verdana, tahoma, sans-serif; line-height: 20px; ">Creative: Jyrki Poutanen, Timo Silvennoinen</span><br style="font-family: arial, helvetica, verdana, tahoma, sans-serif; line-height: 20px; " /> <span style="font-family: arial, helvetica, verdana, tahoma, sans-serif; line-height: 20px; ">Graphic Designer: Kim Takala</span><br style="font-family: arial, helvetica, verdana, tahoma, sans-serif; line-height: 20px; " /> <span style="font-family: arial, helvetica, verdana, tahoma, sans-serif; line-height: 20px; ">Web Developer: Sannamaria Salevaara</span><br style="font-family: arial, helvetica, verdana, tahoma, sans-serif; line-height: 20px; " /> <span style="font-family: arial, helvetica, verdana, tahoma, sans-serif; line-height: 20px; ">Agency Producer: Sannamaria Salevaara</span><br style="font-family: arial, helvetica, verdana, tahoma, sans-serif; line-height: 20px; " /> <span style="font-family: arial, helvetica, verdana, tahoma, sans-serif; line-height: 20px; ">Web Developer: Karolina Hurmerinta, Teemu Lahti</span><br style="font-family: arial, helvetica, verdana, tahoma, sans-serif; line-height: 20px; " /> <span style="font-family: arial, helvetica, verdana, tahoma, sans-serif; line-height: 20px; ">Production Agency:n Filmo Helsinki</span><br style="font-family: arial, helvetica, verdana, tahoma, sans-serif; line-height: 20px; " /> <span style="font-family: arial, helvetica, verdana, tahoma, sans-serif; line-height: 20px; ">Director: Viljami Eronen</span><br style="font-family: arial, helvetica, verdana, tahoma, sans-serif; line-height: 20px; " /> <span style="font-family: arial, helvetica, verdana, tahoma, sans-serif; line-height: 20px; ">Other: Yrjo Haavisto, Joni Lyytikainen</span></p>
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