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竞立媒体成功延续爱步媒介代理业务

2021/1/19 11:30:390642



MediaCom China has successfully retained ECCO’s media planning and buying business in China in a recent pitch. ECCO and MediaCom China have been working together since 2018.
经过一番激烈的比稿,竞立媒体成功地延续了爱步在中国地区的媒介策划与媒介购买业务。竞立媒体自2018年起代理爱步在中国的媒介相关业务。

ECCO, founded in Denmark in 1963, is a global leader in innovative comfort footwear for consumers. From drawing the first sketches to presenting the finished shoes in ECCO stores around the world, they apply the utmost attention to detail and quality and have great recognition in the world. Now ECCO’s products are sold in 101 countries from over 2,250 ECCO shops and more than 14,000 sales points. 
爱步成立于1963年,是享誉全球的丹麦鞋履及皮具品牌,致力于为消费者打造不断创新的舒适体验。从绘制第一份草图到在遍布世界各地的爱步门店中展示成品鞋,爱步完美展现了其备受认可的,无与伦比的精湛制鞋技艺,以及对细节毫不妥协,不断打破常规的精神。现在,爱步的产品畅销101个国家,共有2,250家专卖店和14,000个销售点。

Benny Liu, Marketing Director, ECCO China said, “At ECCO, we care about creating and maintaining strong, positive relationships with our customers. MediaCom demonstrated an understanding of the bigger picture of our business, and demonstrated how they uncover smart insights to connect brands’ messaging with audiences in meaningful ways and channels at meaningful moments, which is the very heart of ECCO’s sustainable winning in this crowded and complex market.’’  
爱步中国市场总监Benny Liu表示:“爱步注重与客户建立并保持牢固、积极的关系。竞立媒体为我们呈现了更广阔的业务前景,也向我们展示了他们是如何在适当的时刻采取合适的手段,敏锐地进行洞察,将品牌传播内容与消费者需求紧密联系起来。这正是爱步在这个拥挤而复杂的市场中持续取胜的核心所在。”

Jenny Xu, General Manager and client leader, MediaCom Shanghai said,” We’re delighted that we have been re-appointed by ECCO. This again confirms the brilliant work from the team to consistently deliver for our client’s businesses. We have been very engaged by ECCO’s heritage, their quest for excellence, and the striving for uniqueness. Together we understand that a brand’s hard sale will not work on today’s consumers, and what works better to unlock growth is building seamless and distinctive experiences, and making brands part of consumer’s lives. True passion is essential to making things great! Looking forward to the exciting journey with ECCO ahead!
竞立上海客户服务总经理、爱步业务负责人徐文婕表示:“能够延续与爱步在中国地区的业务,我们感到十分荣幸。这也再次认可了我们一如既往地为爱步提供的高水准服务。我们被爱步一直以来所追求的卓越而独特的企业文化深深吸引。众所周知,品牌直白的推销对当今的消费者已不具吸引力。创造天衣无缝且与众不同的品牌沟通体验,并将品牌融入消费者的生活,将会成为解锁品牌业务增长的关键。热情是成功的基石,期待日后继续与爱步共赴精彩旅程!”
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