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竞立中国任命侯晨为首席数字官

2020/12/14 18:00:340651



The agency continues to develop and transform its digital capabilities to keep growing in China
继续拓展并改革其数字营销能力,实现持续业务增长

MediaCom China has appointed Mandy Hou as its new Chief Digital Officer. Mandy will lead the MediaCom China digital team and will report directly to Rupert McPetrie, CEO of MediaCom Greater China.
竞立中国任命侯晨为其新任首席数字官。她将负责领导竞立中国的数字团队,并直接向竞立媒体大中华区首席执行官Rupert McPetrie述职。

Mandy has more than 10 years of experience in the media industry, with enriched experience in e-commerce, performance, and programmatic, and is a multiple award winner and proven new business driver. She joined MediaCom from Publicis where she led the Commerce and Performance practice. 
侯晨拥有超过10年的媒体从业经验,对电子商务、效果营销以及程序化领域有着广泛而深入的了解。她曾屡获殊荣,也赢得了许多新客户。此前,她任职于阳狮集团,领导商务与效果营销团队。

Mandy will be based in Shanghai and will be responsible for developing and reinforcing MediaCom digital capabilities across China. She will lead the overall digital product, delivery, and team in MediaCom, and will further accelerate the growth for clients and the agency.
入职后,侯晨将常驻上海,继续拓展和强化竞立中国的数字营销能力。她将负责竞立中国的整体数字产品开发、交付事宜以及团队管理,并不断推动公司和客户的业务增长。

On her appointment, Mandy said: “ I am thrilled to join MediaCom China, and thankful for this great opportunity to lead digital innovation with MediaCom‘s strong management team, brilliant talent and great clients. It’s an exciting time for data-driven digital solutions, we can see a strong appetite from clients, and great innovation opportunity from media partners. I look forward to unlocking the many exciting opportunities to grow our client’s business in the coming year. ”
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对于此项任命,侯晨表示:“我很高兴能够加入竞立中国,有机会负责数字创新,与竞立中国强大的管理团队、杰出的人才团队以及客户并肩同行。这是一个令人兴奋的时代,我们能够通过数据驱动为客户提供数字化的解决方案,同时,我们也看到了客户对于这一领域的强烈需求以及媒体合作伙伴所蕴含的巨大创新机遇。我期待能在新的一年里为我们的客户提供更多激动人心的业务增长机会。”

Rupert McPetrie, CEO of MediaCom Greater China said, “We’re delighted to have Mandy join MediaCom. The role of the CDO is at the heart of our acceleration in China to lead in social, performance, programmatic, and e-commerce. Mandy is one of the most highly respected digital talents in the market and I am confident that she will be a strong partner for the business to ensure our future success.”

竞立媒体大中华区首席执行官Rupert McPetrie表示,“我们非常高兴侯晨能够加入竞立媒体。首席数字官对于竞立中国在社交媒体、效果营销、程序化以及电子商务领域的发展至关重要。我相信,侯晨作为一位数字营销领域颇受尊敬的精英人才,将会成为我们强有力的合作伙伴,带领团队一同取得成功。”

The appointment is effective immediately.   
此项任命即刻生效。
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