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竞立媒体赢得魔爪能量(Monster Energy)中国市场媒介业务

2020/11/24 13:07:100869



MediaCom has been appointed as Monster Energy’s local media agency of record, following an intense competition with Carat.
在与凯络的激烈竞争后,竞立中国正式赢得魔爪能量中国市场的媒介业务。

The appointment will immediately come into effect. Mediacom will take over all the business of planning and buying for the leading marketer and distributor of energy drinks and alternative beverages brand across China market.
双方的合作即刻生效,竞立中国将接管魔爪能量在中国市场的所有媒介策划与媒介购买业务。魔爪能量是一家引领潮流的非传统饮料品牌,主营能量饮料。

Dephin Lim, Managing Director of MediaCom Shanghai commented on this new win,“Monster Energy drink is a very cool brand with growth potential, our new client’s ambition and strategic vision are eye-catching, be different and MediaCom is excited to be supporting and enabling them on this journey in China.” 
竞立中国上海办公室董事总经理林碧慧表示:“魔爪能量饮料是一款非常炫酷的饮料品牌,且具增长潜能,该品牌的雄心和战略眼光引人注目且与众不同,竞立中国很高兴能够为他们在中国市场的发展提供支持和帮助。”

Sarah Lu, Marketing Director of Monster Energy China said, “MediaCom demonstrated a very clear sense of Monster’s business knowledge, from category understanding, consumer insights and media strategy they had presented a clear & holistic strategy and solution to Monster. At the same time, the team proved a high energy and enthusiasm to the brand along the process, we are looking forward our coming partnership and grow Monster together.”
魔爪能量市场总监Sarah Lu表示:“无论在品类理解、消费者洞察还是媒介策略方面,竞立中国对魔爪能量的业务都有着非常深入的了解。他们为魔爪能量提供了清晰且全面的战略和解决方案。同时,在整个过程中,竞立团队让我们看到了他们的活力和对品牌的高度热情。我们期待与竞立中国的合作,共同发展魔爪能量在中国的业务。”
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