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卡夫亨氏委任百比赫中国(BBH China)为其创意合作伙伴

2020/9/9 15:13:050218



Shanghai, 8th September, 2020 –BBH China announces its appointment as the creative brand lead of Kraft Heinz in China. 

上海,2020年9月8日 – 世界餐饮巨头卡夫亨氏(中国)委任百比赫中国为其创意合作伙伴。

Following this appointment, BBH China will be the lead creative agency on three Kraft Heinz brands in China including Master Soy Sauce, Heinz Western Sauces and Heinz Infant Nutrition.  The agency’s scope of work will cover brand and communication strategy across the three brands. 

百比赫中国将成为卡夫亨氏(中国)旗下三个重要品牌的主导创意代理,包括味事达酱油酱料、亨氏西式酱料、亨氏婴幼儿辅食,并负责以上品牌的全年广告策略和创意内容等传播业务。

Dhiren Amin, Chief Marketing Officer, Kraft Heinz, Asia said: “The BBH China team impressed us with their brand-building expertise, deep knowledge of the China market and the competence of their working team. We look forward to leveraging their expertise in accelerating preference for our brands in China.”

卡夫亨氏亚洲首席营销官Dhiren Amin表示:“百比赫中国精通品牌塑造、了解中国市场、业务团队极富竞争力,这给我们留下了深刻的印象。我们期待在他们专业度的协助下,提高中国消费者对我们品牌的青睐度。”

Christine Ng, CEO of BBH China, said: “It's a great privilege to be appointed the creative agency for Kraft Heinz China. The company is well known for developing sophisticated integrated marketing campaigns globally and we are looking forward to partnering with them to create memorable and effective work in China.”

百比赫中国首席执行官吴淑芳(Christine Ng)表示:“我们很荣幸被卡夫亨氏(中国)任命为其中国区的创意合作伙伴。卡夫亨氏在全球素有打造整合营销高手的美名。我们期待与他们的进一步合作,在中国共同打造品效合一的创意作品。”
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