首页>业界新闻

2018中国数字媒体大奖得奖名单新鲜出炉

2018/5/1 16:52:070531



看看谁家横扫了本刊第二届的中国数字媒体奖项(Digital Media Awards)的大奖!

在刚刚在上海闭幕的2018数字媒体大奖上,传立媒体中国被评为“年度代理商”,优衣库因为门店“闪电”提双十一活动 (Hijacking the Largest Shopping Festival in the World)斩获今晚的白金大奖。

除了这些特别的奖项,当晚颁出的奖项还包括以下类别:行业、媒体、媒体平台和人员/团队。

在行业和媒体类别中,获得金奖的机构包括:宝尊电商(2),北京电通广告(2),竞立媒体,传立媒体中国(5) 和品迪(PHD)。

在媒体平台类别中,爱奇艺赢得了金奖。

在人员/团队类别中,金奖得主包括:竞立媒体香港的Bert Lam、安索帕中国的罗莹、利欧数字网络的刘阳、爱奇艺营销团队和利欧数字网络。

SECTOR AWARDS

Award

Campaign

Agency 

Brand

Country

Beverages (alcoholic)

Silver

Heineken - Let’s Band Before Band

Medialand Digital Strategy Limited

Heineken

Taiwan

Food & Beverage Products - non alcoholic (including Pet Food)

Silver

Shogun and Tamago Bring the Love Back!

OMD Hong Kong

McDonald's

Hong Kong 

Bronze

McDonald's Has Hip-hop: Snacks Also Have Big Dreams

NA

McDonald's China

China

Bronze

NESCAFé SENSE CAFE

Ogilvy Beijing

NESCAFé

China

Home Furnishing, Appliances & Household Appliances

Bronze

Let's kids love to brush teeth

xplusdigital

Philips

China

Pharmaceuticals, Consumer Health

Gold

The Flixonase Allergy Monitor

MediaCom

Flixonase

China

Bronze

Life-space 1 Vs 10000 Campaign

JUXT

Life-space

China

Bronze

Data Cultivation for Business Prosperity

OMD Hong Kong

Illuma Organic

Hong Kong 

Beauty Products, Cosmetics & Toiletries

Silver

Close Shave Kisses

Beijing Dentsu Advertising

Lamdash

China

Silver

Power to the Queens

Mindshare China

Maybelline

China

Consumer Products – Others Including Durable Goods

Gold

Hijacking the Largest Shopping Festival in the World

Mindshare China

Uniqlo

China

Silver

Got Next – High School Basketball League

Mindshare China

Nike

China

Bronze

Skechers: HIP-POP Campaign

BAOZUN

Skechers

China

Tourism, Entertainment, Lifestyle Services, Leisure & Retail (Including E-Commerce, Restaurants)

Silver

Turning KFC into Gamers' Playground

Mindshare China

KFC

China

Financial Services/Insurance, Commercial Public Services, Business Products & Services

Bronze

Where Data and Creativity Meet To Drive Business Performance

iProspect Hong Kong

Standard Chartered Bank

Hong Kong 

Bronze

Money's secrets

QianBao Fintech

Money's secrets

China

Household Products, Maintenance

Silver

Embrace the Extraordinary With OMO

PHD

OMO

China

Fashion & Jewellery

Bronze

GU Launch in Hong Kong

Hakuhodo Hong Kong Limited

GU

Hong Kong 

Bronze

Luxury from Social Commerce to Store

MediaCom

Vacheron Constantin

China

Corporate Image & Corporate Social Responsibility

Bronze

McDonald's "hey! This table has a story."

@comm

McDonalds

China

Bronze

Tencent: Interactive 99 Charity Day Campaign

Posterscope China(Dentsu Aegis Network)

Tencent Corporate Development Group

China

Charities, Public Health & Safety, Public Awareness Messages

Bronze

HKJC Striding On With A.I Image Recognition

PHD Hong Kong, Uth Creative Group

The Hong Kong Jockey Club

Hong Kong 

 

MEDIA AWARDS

Award

Campaign

Agency

Brand

Country

Search / Search Engine Optimzation

Silver

SKII - System Search

MediaCom

SKII

China

Mobile

Gold

Air Pollution Discount / Kentaro Mito

Dentsu Brand Agency / Beijing Dentsu Advertising Co., LTD.

Hadagokochi

China

Silver

Turning KFC into Gamers' Playground

Mindshare China

KFC

China

Bronze

Neutrogena: Free Under the Sun

UM

Neutrogena

China

Display, Banners and Other Rich Media 

Gold

Hijacking the Largest Shopping Festival in the World

Mindshare China

Uniqlo

China

Bronze

Snickers - Exam Banner Buddy

MediaCom

Snickers

China

Website & Microsite

Silver

Anmum YOU&B

MediaCom Hong Kong

Anmum 

Hong Kong 

Silver

Songs Of Transience

Medialand Digital Strategy Limited

Cheer Chen

Taiwan

Bronze

JW Marriott - Taste the Journey

Isobar Hong Kong Limited

JW Marriott

Hong Kong 

Social Media

Gold

24 Hour Doctor

PHD

Lifebuoy

China

Bronze

Shogun and Tamago Bring the Love Back!

OMD Hong Kong

McDonald's

Hong Kong 

Apps, Gaming

Gold

Turning KFC into Gamers' Playground

Mindshare China

KFC

China

Silver

GU Launch in Hong Kong

Hakuhodo Hong Kong Limited

GU

Hong Kong 

Bronze

Integrated Cooperation of Mobike and Dragon Valley Game

Posterscope China

Tencent Interactive Entertainment Group

China

Interactive Media / Video

Gold

Close Shave Kisses

Beijing Dentsu Advertising

Lamdash

China

Silver

Resolves A Social Stench

PHD Hong Kong

Rexona

Hong Kong 

Bronze

NESCAFé Gold - A life of dedication, a cup of craftsmanship

Ogilvy Beijing

NESCAFé

China

KOL Influencer / Viral Marketing

Gold

Power to the Queens

Mindshare China

Maybelline

China

Silver

"Shia" is everywhere

OMD Taiwan

McDonald's Taiwan

Taiwan

Digital Media Innovation

Gold

Power to the Queens

Mindshare China

Maybelline

China

Silver

HKJC Striding On With A.I Image Recognition

PHD Hong Kong, Uth Creative Group

The Hong Kong Jockey Club

Hong Kong 

Bronze

Turning KFC into Gamers' Playground

Mindshare China

KFC

China

Data Analytics / Insights

Silver

Trimester targeting with Huggies

Mindshare China

Huggies

China

Bronze

Jahwa《Data-driven Consumer Fishing Plan》

BAOZUN

Jahwa

China

Integrated

Gold

BURGER KING: Your Mouthful whopper BK custom-make for you

BAOZUN

Burger King

China

Silver

NESCAFé SENSE CAFE

Ogilvy Beijing

NESCAFé

China

Bronze

NESCAFé 1+2- Have a cup of coffee first

Ogilvy Beijing

NESCAFé

China

E-Commerce

Gold

BURGER KING: Your Mouthful whopper BK custom-make for you

BAOZUN

Burger King

China

Silver

Air Pollution Discount / Kentaro Mito

Dentsu Brand Agency / Beijing Dentsu Advertising Co., LTD.

Hadagokochi

China

Bronze

NESCAFé Magic TV

Ogilvy Beijing

NESCAFé

China

 

DIGITAL MEDIA OWNERS AWARDS

Award

Campaign

Company

Brand

Country

Most Innovative Media Technology

Bronze

Allyes

Allyes Group

Allyes Group

China

Bronze

UMAX, Make Brand Alive

FOCUS FILM

LANEIGE

China

Bronze

iQIYI

Creative Sticker Ad 2.0

iQIYI

China

Best Use of Integration

Gold

iQIYI

iQIYI

NA

China

Silver

Classmate Xiaoming's IP Cooperation with QQfamily

UM

Uni-President

China

Bronze

Louis Vuitton Time Capsule Exhibition - Shanghai

JCDecaux Momentum Shanghai Airport Advertising Co., Ltd

Louis Vuitton

China

 

PEOPLE AND BRAND AWARDS

Award

Person/Team

Agency

Country

Digital Disrupter of the Year (Rising Star)

Gold

Bert Lam

MediaCom Hong Kong

Hong Kong 

Digital Strategist of the Year

Gold

Eve Lo

Isobar China Group

China

Runner-up

Edison Woo

MediaCom Hong Kong

Hong Kong 

Digital Marketer of the Year 

Gold

Amber Liu

LEO Digital Network

China

Runner-up

Christian Solomon

MediaCom

China

Digital Communications Team of the Year

Gold

iQIYI Marketing Team

iQIYI

China

Digital Media Innovator of the Year 

Gold

LEO Digital Network

LEO Digital Network

China

Runner-up

Isobar China Group

Isobar China Group

China

 


相关文章
1 2 3 4 5
评论
作品榜 最新提交