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McCann NewYork:New York Lottery #Cash Court#

2017/4/12 14:31:5008177


Champions of Cash is a new kind of Scratch-Off ticket. It allows New Yorkers to play immersive sports games in 3D on their phone. All they have to do is scan the ticket with the NY Lottery 3D app. Players choose from basketball, baseball, football, or soccer which then reveal the winnings on each ticket. It’s the NY Lottery's most immersive playing experience. So, McCann New York launched the ticket with a stunt that immersed real New Yorkers in the game. The Cash Court brings the 3D world of Champions of Cash into the real world, onto a real New York City basketball court, and takes the game to whole new dimension.

Credits
Client: New York Lottery
Agency: McCann New York
Production: Raucous Content
Director: Paul Iannacchino
Chief Creative Officer: Eric Silver, Sean Bryan, Tom Murphy
Executive Creative Director: Mat Bisher, Dan Donovan
Creative Director: Jason Ashlock, Dom Baccollo
Copywriter: Morgan Mack
Art Director: Jacqueline De Berry
Senior Copywriter: Andy Sciamanna
Senior Art Director: Johan Leandersson
Executive Producer: Christine Lane, Steve Wi, Phyllis Koenig
Chief Production Officer: Nathy Aviram
Senior Integrated Producer: Craig Sklaver
Executive Account Director: Scot Beck
Account Director: Caroline Fuller
Account Supervisor: Molly Vossler
Account Executive: Denis Mahon
Assistant Account Executive: Ellery Gitkin
Strategy Director: Laura Frank
Senior Strategist: Alexandre Nguyen
Line Producer: Cody Ryder
Editorial Company: Cosmo Street
Editor: Aaron Langley
Assistant Editor: Josh Berger
Post Producer: Anne Lai
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