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Air Brussels Brussels:Delhaize - LIVE HARVEST

2016/12/14 20:18:2903128



How fresh are fruits and vegetables in your local supermarket? Air and Delhaize provide the answer to everyone in Belgium with the 'Delhaize Live Harvest'. A simple campaign showing the short journey of local pears between field and supermarket. Through 122 digital billboards spread across the country and a national banner campaign everyone could follow the pear harvest live during one day. Message: 'HARVESTED TODAY, TOMORROW IN YOUR DELHAIZE'.

Credits
Agency: Air Brussels
Client: Delhaize
Contacts: Aude Mayence, Talia Hendlisz, Sandrine Blin
Account Director: Dominique Liebermann
ECD: Eric Hollander
CD: Dieter De Ridder, Joeri Van Den Broeck
Creation: Sophie De Plecker, Joris Luyten
Digital Producer: Greg Pin
Head of Digital: Yann Balbaert
Web developer: Olivier De Smet
Video Production & CDN Delivery: B-Stream
Clear Channel: Frederic Monfort
Online Media: Initiative 
Case Movie: Muna Baradi, Adrien Moormann
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