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DDB Stockholm:Samsung – The Elevator Pitch

2016/12/13 9:11:2202986



Making music is easier than ever. Getting your music heard is not. We set out to give power – and a voice – to unsigned artists by letting them stream their music inside the elevator of a major record label. We rebuilt the elevator of Warner Music Sweden, installing the Samsung R3 speaker and a new wifi network. Unsigned artists were then invited to come showcase their work without even entering the building. Thanks to the innovative power of Samsung, unsigned artists could cut through the noise and get inside the record industry. Literally.

Credits
Client: Samsung Nordic
Agency: DDB Stockholm
Production: Acne
Director: Anders Jedenfors
Art Director: Dennis Phang
Art Director: Martin Runfors, joel ekstrand
Copywriter: Nick Christiansen
Business Director: Jacob Sandstrom
Account Director: Susanne Ytterlid: Patrick Wilkorsz
Agency Executive Producer: Mattias Colden
Designer: Andréas Bengtsson
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