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Mccann Melbourne :Made Possible by Melbourne

2016/11/29 21:22:1003739


McCann Melbourne has launched 'Made possible by Melbourne' a free exhibition of world-changing research undertaken by the University or Melbourne .

Running through the month of November, the integrated campaign uses the existing advertising infrastructure in Melbourne's CBD to host an interactive exhibition highlighting the contribution the research projects are making towards global welfare. 

In partnership with Adshel, exhibits have been placed within the city's free tram zone and can be found on the campaign website. The exhibition is accompanied by a digital audio guide, virtual map, free cycling tour and a pop-up cafeteria offering research you can eat. 

Stories featured in the exhibition include research that will improve half the world's diet, a way to turn any water into drinking water, the creation of robotic arms with a human touch, and breakthroughs in prenatal care that will save thousands of unborn lives - to name a few. 

Credits: 
Advertising Agency: McCann, Melbourne, Australia
Executive Creative Director: Matt Lawson
Creative Team: Charles Baylis, Matt Lawson
Copywriter: Charles Baylis
Art Director: Caity Moloney
Senior Designer: Dave Budd
Group Account Director: Charlie McDevitt
Account Director: Emma Van Den Berg
Account Managers: Meg Andrews, Rob Patterson
Head of Media: David Phillips
Digital Director: Tony Prysten
Social Director: Chris Baker
Senior Digital Producer: Joe Guario
Editor: Tom Manion
Digital Designer: Guilherme Pocai De Almeida
Head of Production: Victoria Connors
Media Director: Jane Walshe
Account Director: Emma Black
Digital Account Director: Sam Enshaw
Production Company: Airbag
Director: Travis Hogg
Managing Partner: Adrian Bosich
Producer: Martin Box
Line Producer: Nick Venn
Production Designer: Jackson Dickie
Concept Artist: Xavier Irvine
Model - Maker: Nick Pledge
Electronic Engineers: Daniel MacNish, Ben Boniface
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