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AMV BBDO London:Martini's Smart Cube

2016/10/25 10:25:2603209



From today, waiting at the bar is a thing of the past thanks to new, Smart Cube technology from MARTINI. The traditional ice-cube shaped device is added to your drink in addition to regular, square ice-cubes. As you consume your drink, the MARTINI Smart Cube uses Bluetooth technology to anticipate when your drink is finished and communicates with the bar in real-time. Staff can prepare drinks in advance so you don't have to wait. It also keeps track of the number of drinks you've consumed to encourage responsible drinking. 

Credits
Client: Martini
Agency: AMV BBDO, London
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