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FP7/DXB Dubai:Emirates NBD "The A/C Vests"

2016/7/25 12:54:2603394


Every day, there are many labourers who work across the UAE, even during the summer heat. While working hours are significantly reduced during Ramadan as a mark of respect to them while they fast, the weather conditions around them remain hot and challenging. At Emirates NBD, since we couldn’t change the weather conditions around them, we instead empowered them to take those weather conditions on. And introduced "The A/C Vests" an innovative and meaningful idea that keeps the labourers cool using something that’s easily available across all labour camps and construction sites: Water. Wearing the vests reduces their body temperature by 5 to 7 degrees.

Credits
Client: Emirates NBD
Agency: FP7/DXB, Dubai
DoP: Ashraf Muhammadunny
Associate Vice President: Mai Cheblak
Manager: Sapna Kalati
Regional Head of Strategic Planning / Creative Strategy: Tahaab Rais
General Manager: Spiro Malak
Account Director & Production: Vicky Kriplani
Senior Strategic Planner: Sameer Islam
Account Manager: Layan El Hafi
Senior Account Executive: Erna Redzepagic
Senior Designer: Sameer Ketkar
Media Director: Pauline Rady
Senior Media Manager: Milad Samia
Media Manager / Execution: Oliver Mathews
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