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DDB Brussels:Volkswagen Volksparking

2016/7/13 14:03:3602932


Volkswagen is turning existing car parks into places where local residents can meet and have fun, while still being accessible to cars. The intention has given rise to the first 'Volksparking,' a pilot project in which a mobile basketball hoop automatically searches for empty parking spaces allowing local residents to use the parking as a play area.

Credits
Client: Volkswagen
Agency: DDB Brussels
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