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Soho Square Dubai:Volkswagen Human Crossing

2016/6/12 15:14:5302680


In the UAE, most drivers ignore zebra crossings on a daily basis. So it’s no surprise that 20% of all road accidents in the United Arab Emirates involve pedestrians, often resulting in fatalities. So Volkswagen created “The Human Crossing” to make our roads a little more human (and safe), reminding drivers that pedestrians aren’t invisible and are human beings.

Children were given Volkswagen RFID tags, which synced their names to digital billboards which activated as they cross the road in key locations, making them more visible and creating human connections in the attempt to avoid more pedestrian accidents.

Credits
Advertising Agency: Soho Square, Dubai, UAE
Executive Creative Director: Ramzi Moutran
Creative Director: Sascha Kuntze
Art Director: Maram Ashour
Copywriter: Waleed Bachnak
Producer: Brett Ford
Associate Creative Director / Copywriter: Luiz Vicente Simoes
Associate Creative Director / Art Director: Juliana Paracencio
Account Director: Shefali Vyas
DoP: Thad Brown
Retoucher: Ramadan Ibrahim
Designers: Irfan Ghani, Monica Yuri
Production Manager: Nick Wilding
Account Manager: Joaquin Lajud
Account Executive: Nathalie Sbaiti
Production Company: SIAN Group
Editor: Griffin Pinto
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