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Cummins & Partners:John West“Imagine a World Without Fish”

2016/3/19 13:31:2803134


To draw attention to unsustainable fishing practices, we launched a bogus brand called "Finnish Tuna." The catch? There was nothing in the cans.

Credits
Agency: Cummins & Partners
Chief Executive Officer: Sean Cummins
Client: John West
Client: John West
Exec Creative Director: Jim Ingram, Ben Couzens
Senior Copywriter: Chris Ellis
Senior Art Director: Aaron Lipson
Creative Director: Damian Royce
Global Strategy Director: Adam Ferrier
Group Account Director: Rod Mooseek
Senior Account Director: Brioni Pickhaver, Alisa Mezhov
Planner: James Bennett
Director: Nigel Camilleri
Senior Brand Manager: Stephanie Dore-Smith
Executive Director: Graham Dugdale
Managing Director: Rebecca Ahern
Account Director: Amanda Sheat
Account Manager: Lauren Hunt
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