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Iris Worldwide London:LEO MESSI “adidas Football Back in Barcelona”

2014/8/11 16:05:5202903


The Barcelona striker Lionel Messi – or at least a projection of him – features in Adidas’ online film launching the new Adizero f50 football boots. Iris Worldwide, which created the ad, describes it as "a monument to the man, the way he plays and the city he loves". It shows an image of Messi playing football being projected on to various surfaces in the Spanish city. The work was written by Pete Ioulianou, art directed by Ollie Agius and directed by Luc Schurgers through RadicalMedia.

CREDITS
Brand: Adidas
Agency: Iris Worldwide
Deputy Creative Director: Adam Fish
Art Director: Ollie Agius
Copywriter: Pete Ioulianou
Managing Partner: Henry Scotland
Account Director: Simon Yoxall
Account Manager: Ben Buchanan
Producer: Rachael Young
Production Company: RadicalMedia
Director: Luc Schurgers
Producer: Ben Schneider
DOP: Jan Richter Friis
Animation: The Mill London
Executive Producer: Luke Colson
Picture Editing and Sound: Unit Media
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