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AMV BBDO:Pepsi Max The Unbelievable Game

2014/7/24 10:01:5803513


PEPSI MAX CONTINUE THEIR WORLD CUP CAMPAIGN WITH THE LAUNCH OF A NEW FILM THAT BRINGS TOGETHER THE ART OF FOOTBALL AND THE CREATIVITY OF FREESTYLE ON UNIQUE PITCH.

Pepsi Max created the world's first ever football pitch using inflatable trick mats and then invited six of the best freerunners and six outrageous footballing freestlyers straight out of the Republic of Tekkerslovakia.

The respective talents begin the match before bouncing off the pitch to pull off insane flips and tricks all whilst going head to head in a football match like no other. Think Jackie Chan playing football. Another top draw Pepsi football ad.

Credits
Client: Pepsi Max
Agency: AMV BBDO, London
Production: HSI London
Director: Frank Sauer, Sebastian Linda
Creative Director: Colin Jones, Phil Martin
Copywriter: Gary Lathwell
Art Director: Richard Peretti
Agency Producer: Christina Hermann
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