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Manning Gottlieb OMD:Renault Clio Va Va Voom

2013/4/8 17:45:3402653




Now, in a new ad from Renault UK, the tables have been turned, as members of the public giving the new Renault Clio a spin get a lot more than they bargained for during a test drive.


Celebrating the Renault Clio’s strong heritage and famous ‘Va-Va-Voom’ tagline, the commercial features unsuspecting drivers being given a sexy surprise when they are encouraged to press a fictitious Va-Va Voom button by the car salesman.

As well as being reminded of the Renault Clio’s long history of memorable advertising, the drivers experience a group of scantily-clad dancers surrounding the car. There are two versions of the video: one featuring female dancers and one with guys. 

Harnessing the current trend for experiential ads, the video - produced by Scorch London, as part of a campaign created by Manning Gottlieb OMD - is the first where Unruly’s creative solutions team has incorporated insight and methodology from Unruly’s Social Video Lab. 

The social video has been created to integrate within a wider offline and digital campaign which has been planned and bought by Manning Gottlieb for the launch of the new Renault Clio. The ad is being distributed by Unruly.

Barney Worfolk-Smith, Head of Creative Solutions at Unruly, said: “This is a great example of a campaign which uses Unruly’s insight, distribution and strong production partnerships to deliver a social video campaign.

“The ad adheres to some of the key motivations behind video sharing, while addressing Renault’s core messaging around the new Renault Clio.

“I’m particularly pleased about the open collaborative process between all the parties involved to plan and execute a piece from the early stages, allowing it to work with other Renault Clio activity, rather than in isolation from it.”

Credits:
Project: Two Unsuspecting Girls & Guys Take The New Renault Clio For A Test
Client: Renault
Agency: Manning Gottlieb, OMD
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