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Imagination:Range Rover The All-New Experience

2013/4/8 17:36:0403458


Global creative business Imagination has created a bespoke, VIP visitor experience utilising 3D augmented projection mapping to compliment the All-New Range Rover.Imagination was tasked with crafting a transformational brand experience befitting of the most luxurious and capable Range Rover yet. To meet the brief, the agency re-imagined the purchase journey, utilising projection mapping and augmented reality to 'build' the car in front of the consumer's eyes.


URL: http://www.imagination.com

Credits
Client: Jaguar Land Rover
Agency: Imagination
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