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Havas Worldwide Düsseldorf:FiftyFifty: Frozen Cinema

2013/3/7 9:23:4403505


In winter, life of homeless people becomes tougher than ever. It’s cold, terribly cold, and we can’t even imagine how it feels to live on the streets when the temperature goes below zero. Well, in Germany no-profit organization fiftyfifty has actually recreated that nasty experience transforming a warm and cozy movie theater in a freezing environment, just like the one thousands of homeless people experience everyday.


Experience marketing gets aggressive when it comes to charity support. I like it. I like the “in your face” attitude. What I don’t like, on the other end, is that they asked people to donate via QR code. I’m really curious on the conversion rate. How many people had a QR code reader on their phones? I bet all of them had a few spare Euros in their pockets, would have been easier. Faster. And cheaper.

Great ideas don’t always require the digital spin.

Credits
Advertising Agency: Havas Worldwide, Düsseldorf
CCO: Felix Glauner
Art Director: Patrick Ackmann, Annika Weber
Copywriter: Torsten Pollmann
Management Supervisor: Daniel Grube
Producer: Eva Peschkes, Nadine Baltes
Print Producer: Detlef Stuhldreier
Public Relation: Aylin Menemencioglu
Managing Director: Hubert Ostendorf
Patron: Bruder Matth?us
Production Company: JOTZ!
Executive Producer: Jan Behrens
Production Management: Michael Koch
Director: Jan Hinrik Drevs
DOP: Tom Holzhauser
Postproduction: nhb Düsseldorf
Editor: Juhn Kim
Sound Studio: nhb Düsseldorf
Sound Editor: Markus Fink
Music Agent: Markus Linde
Singer: Daniel Mustard
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